When it comes to email marketing, every business owner hits the same crossroads:
Do I do it myself, or use a done-for-you system?
If you’re short on time, budget, or tech skills — this decision can make or break your lead generation success. So, let’s compare the two approaches and find out which truly saves time (and sanity).
The DIY Route: Full Control, Full Commitment
Doing it yourself means using tools like AWeber to write, schedule, and manage your own emails. You’ll create the content, design the templates, segment your list, and set the automation rules.
✅ Pros:
- You control the message and tone
- No upfront cost for hiring someone
- Great if you already have experience
⛔ Cons:
- Takes hours of setup and testing
- Learning curves with each tool
- Easy to get stuck in perfectionism and delay launches
- Often inconsistent if you’re juggling other business tasks
Truth is, “do it yourself” often becomes “do it later,” which can kill momentum.
Managed/Automated Campaigns: Set It and Scale It
With an automated, done-for-you email campaign — like the free 7-day sequence we offer — everything is prewritten, structured, and optimized for performance. You just plug in your details and hit go.
✅ Pros:
- Saves hours (or days) of writing and setup
- Built by people who understand marketing flow
- You start nurturing leads right away
- Consistency without effort
⛔ Cons:
- Less customization unless you tweak it
- Might not reflect your exact brand tone (at first)
But let’s be honest — if you’re starting out, your goal isn’t to write Pulitzer-winning emails. It’s to connect, build trust, and convert — and automation helps you do that immediately.
So, Which Saves Time?
Hands down: Automated email campaigns.
You can always personalize or upgrade your messaging later. But by launching with a done-for-you framework, you get a system working for you 24/7, while you stay focused on growing your business. The message is clear – save time with email automation.
🔁 Want a Shortcut?
Grab our free 7-day done-for-you email campaign — ready to deploy and proven to warm up cold leads. You’ll get:
- A full sequence of follow-up emails
- Step-by-step setup
- No writing, no guessing
It’s the fastest way to go from “thinking about email marketing” to actually generating results.